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Online Advertising for Swimming Pool Companies

We are a pool & spa publishing brand with the mission to enhance the swimming pool industry for both consumers and professionals.

Our sponsors, partners, affiliates and members are all chosen carefully to make sure that each has a unique and solid benefit that adds value to the pool & spa industry. The benefits you get from being included in our networks include cross-over into home & garden verticals which combined becomes a very large audience all together.

All of our platforms are built around the swimming pool industry and pool & spa topics, and our audience is retained through staying active in the social media, blogging, email marketing, informational resources, inbound lead generation efforts.

  • MEMBER FORUMS
  • CONTENT SYNDICATION
  • PRODUCT REVIEW
  • INDUSTRY INTERVIEWS
  • CONSUMER HOW-TO & DIY
  • … + much more

We have a growing audience made up of small business owners, distributors, manufacturers, and agency representatives. Our team is made up of current & former pool professionals and we also leverage the advantages of having an in-house marketing department. By participating in our advertising network you are getting direct exposure to the markets that matter.

CONSUMERS

  • swimming pool owners
  • looking to install a pool
  • DIY – the doers

PROFESSIONALS

  • Manufactures
  • Distribution
  • Retail
  • Service & Repair
  • New Construction

PARTICIPANTS

  • industry professionals
  • Blog writers

When featuring your content on our platform it will be syndicated out to an extended network which also includes the adjacent home & garden (as related) verticals.

We stay up to date using the trending consumer & business platforms so that all of our traffic is organic and targeted. There are a few different ways that we can help your business get more exposure to the right audience / network.

Here is a brief overview of what we can offer right now. Consider the type of promotion that would make sense to you.

DISPLAY ADVERTISING

IN-CONTENT ad (includes image) – Product placement with link – general promotion with link Price: Contact for pricing Duration: 6month, 12month

EMAIL LIST MARKETING

ONE TIME MAIL-OUT – Custom email template, targeted subscribers, per mailing Price: Contact for pricing Duration: per instance

CONTENT PUBLISHING

SPONSORED ARTICLE (content marketing) – Write an article at least 1,000 words about what problems you solve and value you offer to the industry and your customers, including images and videos, and the links you wish to target (we can offer an “interview with the owner” template if needed) Price: Contact for pricing Duration: Lifetime of content

ONLINE DIRECTORY

The Backyard Business Directory Listing – list your business where consumers and professionals search for pool & spa companies.

CONTACT FORM

I am interested in:

Please select "Business"

OUR AD DESIGN SERVICE

DONE FOR YOU ADS & IMAGES

Ads (350×350 – 25×750 – custom content ad images, email ad images, etc) PriceDuration: per instance

IF USING YOUR OWN ADS & IMAGES

AD REQUIREMENTS

ad sizes Banner ad size: 250px x 750px Sidebar ad size: 350px x 350px

IMAGE REQUIREMENTS

Image max size: 1900px Image max file size: 5MB

ALL AD SERVICES INCLUDE:

any of our advertising above includes standard awareness into our audience channels, and can sometimes appear within our own campaigns. You may be notified when we have openings for markets and campaigns that you might benefit from appearing on.