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Online Advertising for Swimming Pool Companies

We are a pool & spa publishing brand with the mission to enhance the swimming pool industry for both consumers and professionals. Our vision & passion is to help swimming pool business owners find success, advertising is just one of them.

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I am interested in:

Please select "Business"

DISPLAY ADVERTISING

IN-CONTENT DISPLAY allows you to reserve a headline spot on our website whether on a single page, sidebar, or banner.

EMAIL LIST MARKETING

MAILINGS – Custom email template created just for your brand sent on our behalf to our consumers or business owner subscribers.

DEALS & OFFER PAGES

PROMO - Generate sales traffic from customers who are searching your products + discounts, leveraging our platform as additional reach and exposure with your own page.

YOUR AFFILIATE

RECOMMENDATIONS - From products to software services in the swimming pool industry we can vet, review, promote and send you qualified buyers or leads using referral links with tracking from genuine professional content.

CONTENT PUBLISHING

SPONSORED ARTICLE - Write an article about what problems you solve and value you offer to the industry and your customers including images, videos, and more.

ONLINE DIRECTORY

BIZ PROFILE - The Backyard Business Directory Listing – list your business where consumers and professionals search for pool & spa companies.

PRODUCT DEMONSTRATION

EXPERT REVIEW - Allow us to provide an expert review of your swimming pool product, complete with detailed technical write-up, hands-on video and a testimonial.

Our audience relies on trusted recommendations

We are unique in that our platform combines both the consumer & business to interact. We are also unique in that we are former swimming pool business owners turn Business Development Specialists, Web Designers, & Marketing consultants.

All of our platforms are built around the swimming pool industry and pool & spa topics, and our audience is retained through staying active in the social media, blogging, email marketing, informational resources, inbound lead generation efforts.

  • MEMBER FORUMS
  • CONTENT SYNDICATION
  • PRODUCT REVIEW
  • INDUSTRY INTERVIEWS
  • CONSUMER HOW-TO & DIY
  • B 2 B
  • PRO RESOURCES
  • … + much more

We have a growing audience made up of small business owners, distributors, manufacturers, and agency representatives. Our team is made up of current & former pool professionals and we also leverage the advantages of having an in-house marketing department. By participating in our advertising network you are getting direct exposure to the markets that matter.

Our sponsors, partners, affiliates and members are all chosen carefully to make sure that each has a unique and solid benefit that adds value to the pool & spa industry. The benefits you get from being included in our networks include cross-over into home & garden verticals which combined becomes a very large audience all together.

CONSUMERS

  • Swimming pool owners
  • Pool & spa buyers
  • DIY consumers

PROFESSIONALS

  • Manufactures
  • Distribution
  • Retail
  • Service & Repair
  • New Construction

PARTICIPANTS

  • Industry professionals
  • Blog writers

Your brand’s reach – expanded

When featuring your content on our platform it will be syndicated out to an extended network which also includes the adjacent home & garden (as related) verticals.

We stay up to date using the trending consumer & business platforms so that all of our traffic is organic and targeted. There are a few different ways that we can help your business get more exposure to the right audience / network.

Here is a brief overview of what we can offer right now. Consider the type of promotion that would make sense to you.

OUR AD DESIGN SERVICE

DONE FOR YOU ADS & IMAGES

Ads (350×350 – 25×750 – custom content ad images, email ad images, etc) PriceDuration: per instance

IF USING YOUR OWN ADS & IMAGES

AD REQUIREMENTS

ad sizes Banner ad size: 250px x 750px Sidebar ad size: 350px x 350px

IMAGE REQUIREMENTS

Image max size: 1900px Image max file size: 5MB

ALL AD SERVICES INCLUDE:

any of our advertising above includes standard awareness into our audience channels, and can sometimes appear within our own campaigns. You may be notified when we have openings for markets and campaigns that you might benefit from appearing on.

We set up our own affiliate tracking links with you (unless you have your own system in place).

There is a one-time setup fee for an advertising account setup. Not all sponsors may be approved, our goal is to add value to the swimming pool industry.